Please note that based on Google’s suggestion we are applying a 24 hours latency to fetch the previous day’s data from Google. So in some cases it can happen that you will see your UTM data 24 hours later than the event (registration, purchase) occurred. It also can happen that due to some other limitations (eg. disabled JavaScript on the users’ side, opted out extension from Google Analytics tracking, some ad block extensions, spam, traffic missing due to internet connection latency) the traffic cannot be tracked.