What kind of UTM Parameters can I use for Whitelabels?

• Campaign: Groups all of the content from one campaign in your analytics. (eg: utm_campaign=WhitelabelCampaign)
• Source: Defines which website/source is sending you traffic (eg. utm_source=Newsletter)
• Medium: The type of marketing medium that the link is featured in (eg. ex: utm_medium=email)

Please note: UTM parameters are case sensitive so if you use “MyCampaign” for one utm_campaign and “mycampaign” for another , they will be displayed as separate campaigns.